totalset pre-launch campaign
General Entertainment vs TotalSet: Kim Tae‑yeon’s 72‑Hour Miracle
Within 72 hours, Kim Tae-yeon’s debut campaign generated 20 million global streams, turning a trainee into a national sensation. The rapid rollout combined a tightly timed teaser schedule, cross-platform posting, and real-time analytics to create a viral surge that outpaced traditional K-pop launches. General Entertainment and the TotalSet Pre-Launch